AdWords Account Development

Servicing

All new clients who agree to monthly Google AdWords management automatically receive an account service within the first month:

  • Thorough keyword research
  • Analysis of click/impression history
  • Keyword and bid optimisation
  • If necessary, account restructuring to boost click-through rates
  • Tweaking variables to get the best results
  • Ad writing and testing
  • Consideration of new ideas – e.g. remarketing to specific audiences who have visited your site before, making more precise use of the content network, display advertising, using MSN, Yahoo! or Facebook.

New to AdWords?

If you’re new to AdWords, and are interested in having an account built from scratch for your online business, then you’ve come to the right place.

Get your AdWords account off to a flying start by getting it right to begin with – built by a Google Certified Adwords professional. Thorough keywords, optimised structuring, no mistakes made that could pointlessly drain your budget. Account builds include a month of professional management (to fine tune the variables based on impression/click feedback). I also stay in close contact during the first weeks of your campaign to report back, reassure and explain whats going on.

Small Business?

If your anticipated click spend is below £500 a month, i.e. you are a sole trader, small business, or operate within a small niche, then the idea of having an AdWords account built and managed may seem like an expensive proposition, coupled with your click costs.

You certainly don’t want to consider one of the cold-calling scam companies offering limited keywords and very poor exposure for a monthly amount on contract.

If you’re only planning to spend a small click budget, and are suitable for AdWords, then you may want to just invest in a one-off account build. Priced from £249*, you will get an optimised marketing machine that is yours to keep – generating quality traffic and delivering sales and leads. Completely designed, researched and developed around your specific business needs and target market. Compared to Yellow Pages advertising its an absolute no-brainer! Building the account yourself, without the proper expertise, will almost certainly cost more in the long run through wasted clicks and loss of potential business.

* this is a minimum fee based on sole-traders with localised targeting and minimal adgroups. More typical set-up fees for small-medium businesses are £349.

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