Free Guides

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Why AdWords?

A fantastic guide for beginners, and a refresher for intermediates. Learn your way around AdWords and turn the confusion into confidence.

Contents:

Why is AdWords unique?
How AdWords works
Understanding the variables
Unlocking the powerful benefits
Is your business suitable?
Beating the competition
Frequently asked questions

Websites: Getting it Right From the Start

An essential guide for website newbies, outlining what you need to know in a down-to-earth way.

Contents:

Basic Principles
What do you need for a website?
Domains & Hosting
What do you need for success?
What makes an effective website?
Marketing – how to get traffic
Search Engine Optimisation
Pay Per Click
Frequently asked questions