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	<title>Will Williams Marketing</title>
	<link>http://www.adwordscertifiedpartners.co.uk</link>
	<description>One of the UK&#039;s first Google AdWords Certified Partners &#124; AdWords Management, Web Design, Conversion Optimisation</description>
	<lastBuildDate>Wed, 30 Jun 2010 10:18:49 +0000</lastBuildDate>
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		<title>Landing Pages and Relevance</title>
		<description><![CDATA[Most guides, gurus and experts will always tell you that the landing page should be specific and relevant to the ad and keyword. Why sure it should! Show the customers what they are looking for! Of course they are then more likely to convert, because its a shorter and simpler process &#8211; they don&#8217;t have [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/adwords-advertising-success/landing-pages-and-relevance/</link>
			</item>
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		<title>Another Indecisive Business Owner</title>
		<description><![CDATA[Recently I took a call from a business owner who I was in touch with last year. He sells a clean and attractive niche product, with a clear target market, so for a small business would be a rewarding account to manage. 
Last year he chose a cheaper AdWords Manager, because despite my clear logic [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/advertising-with-adwords/another-indecisive-business-owner/</link>
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		<title>AdWords Campaign Bid Management</title>
		<description><![CDATA[AdWords Campaign Bid Management allows us to optimise the results for online business owners. Each keyword within an AdWords campaign/adgroup can has a set bid price &#8211; which decides where abouts in the sponsored listings the relevant ad will appear. 
Getting to the top spot will obviously be more expensive, depending on what the competitors [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/adwords-management-services/adwords-campaign-bid-management/</link>
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		<title>Advertising With AdWords</title>
		<description><![CDATA[Advertising with AdWords is a golden opportunity to boost your business. 
Compared to traditional forms of advertising, AdWords is unique in that you only pay when people see your website. Each click represents a potential customer &#8211; and whether they do or don&#8217;t respond to your website, at the very least they offer valuable feedback.
Because [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/advertising-with-adwords/advertising-with-adwords/</link>
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		<title>&#8220;We don&#8217;t want to change our site &#8211; our customers like it&#8221;</title>
		<description><![CDATA[Frequently, websites prove to be the weakest link in the chain &#8211; the chain that begins with a potential customer searching on Google, and then (hopefully) calling you or buying your product. 
But there&#8217;s a massive hole in the middle of that process, called &#8220;bounce-rate&#8221;&#8230; 
&#8230;which is the percentage of people who immediately think &#8220;urgh&#8221; [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/advertising-with-adwords/we-dont-want-to-change-our-site-our-customers-like-it/</link>
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		<title>We&#8217;re only a small company &#8211; AdWords seems expensive</title>
		<description><![CDATA[&#8220;We only employ 6 people. We&#8217;re a small company. We don&#8217;t really want to spend more than £300 a month on AdWords &#8211; we can&#8217;t afford to&#8221;. 
Just a small company right? Sure &#8211; you want to &#8216;be seen&#8217; on Google, but goodness, you don&#8217;t want to spend too much. 
Hey &#8211; maybe the phone [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/advertising-with-adwords/were-only-a-small-company-we-dont-want-to-spend-much/</link>
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		<title>&#8220;Google are a Rip-off!&#8221;</title>
		<description><![CDATA[Its a frequent story when you talk to business owners about AdWords:
&#8220;I wasted hundreds on Google. I&#8217;m done with AdWords &#8211; I&#8217;d rather do anything other than line Google&#8217;s pockets with more money. The whole system is a rip-off&#8221;. 
In fact, here is a real email I recently received from someone who once contacted me [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/advertising-with-adwords/google-are-a-rip-off/</link>
			</item>
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		<title>The AdWords Cold-Calling Companies</title>
		<description><![CDATA[Have you received a call saying &#8220;we have people in your area looking for you&#8230;&#8221; followed by a promised top spot on Google, unlimited clicks, all for a set fee?
If so, you might have left the call feeling a bit confused, belittled, and bewildered. I&#8217;m just hoping you didn&#8217;t sign up to it. They tell [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/adwords-marketing/the-adwords-cold-calling-companies/</link>
			</item>
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		<title>Pay Per Click (AdWords) or Search Engine Optimisation (SEO)?</title>
		<description><![CDATA[Pay Per Click (PPC) = The sponsored listings down the right side of the Google listings &#8211; complex campaigns are created which display your relevant ads for many different keywords. Each time a visitor clicks through, you pay for the click. This is vastly more complex than it sounds to make full use of &#8211; [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/pay-per-click-seo/pay-per-click-adwords-or-search-engine-optimisation-seo/</link>
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		<title>The Importance of the Right Attitude!</title>
		<description><![CDATA[A positive mindset is essential for recognising opportunities, being confident about your decisions and attracting good ideas. Are you watching your customers or watching the pennies?
The Recession
The tough economic climate has justifiably made business owners very cautious about spending &#8211; and marketing budgets are often the first to go. This is actually counter-intuitive, because saving [...]]]></description>
		<link>http://www.adwordscertifiedpartners.co.uk/adwords-advertising-success/the-importance-of-the-right-attitude/</link>
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