AdWords Campaign Bid Management allows us to optimise the results for online business owners. Each keyword within an AdWords campaign/adgroup can has a set bid price – which decides where abouts in the sponsored listings the relevant ad will appear.
Getting to the top spot will obviously be more expensive, depending on what the competitors are doing.
However, experience with campaign bid management shows that continually increasing the bids is not the only option.
Some ads actually attract a higher click-through rate being slightly further down. This is likely to be because particular demographics and markets perceive the top ads to be associated with more expensive companies. Some people prefer the cosier option of the smaller business – rather than the big, glossy, call-centre driven ones.
Another variable with influences campaign bid management on AdWords is the quality score. Each keyword on adwords carries a quality score – the higher the score, the cheaper the click can be to get to the same position (as, for example, a lower quality score keyword).
Quality scores are influenced by a range of variables, including the click-through rate of the ad, the relevancy of the ad, the relevancy of the landing page, and the duration for which visitors stay on your landing page.
As an AdWords Management Agency, we use AdWords campaign bid management strategically to optimise the results. We do this by working to increase the quality scores, as well using the real-world feedback and results to adjust the bids.
If you think your business could benefit from AdWords campaign bid management, get in touch and we’ll see if we can help.