Why a Google AdWords Certified Partner is Essential for your Business

If you think that AdWords is just about paying out for clicks, and counting your conversions, then you’re wrong.

There is a massive, essential benefit to AdWords, which you only get with a professionally built and managed account. This is why you need a Google AdWords Certified Partner onboard.

Of course, you may now be thinking – “of course you’d say that, you are a Google AdWords Certified Partner whatever-you-call-it”. But before you become someone who ignores the massive benefit, let me convince you of the absolute truth of it.

When potential clients contact me about AdWords management, I do a little research into their market, website and ask a few questions to try to understand their context. Are they suitable for AdWords? I’m very honest and upfront – often gently pointing out a few potential bottlenecks, or problems with the site.

Examples:

  • The site has poor user-friendliness
  • There is too little demand
  • The competition is too fierce, and there is no USP to compete with
  • The click prices are too high for too low a profit margin
  • The business owner is too cautious about investing in a trial run
  • There is no enquiry form, so its difficult to track enquiries

Sometimes those points will be obvious beforehand, othertimes they will become apparent during the management of a live AdWords account.

Are they negative points? Perhaps – if you look at it that way.

In another way, they are incredibly useful pieces of information – because they are telling the business owner exactly what needs to be done to boost the business.

The powerful secret about AdWords

AdWords provides you with profoundly important information about your business – which if used properly, can steer you towards continuous improvement. You will get hard, statistical evidence of:

  • The demand for your service
  • The attractiveness of your website
  • The level of competition
  • Whether your unique selling point is working
  • Whether you need to encourage customers to spend more per transaction

And this continues – each time you make a change to your site, products or services you will get valuable feedback about whether its working or not.

The truth is that most businesses should be suitable for AdWords. Many who get turned away from professional management (at least from the ethical professionals), or don’t find success with it are those who lack the flexibility to navigate through the bottlenecks to make it work.

So – use AdWords not only to generate high quality traffic but to learn as much as possible about your business from that traffic – to continually improve and make it more successful.

But only when…

Information from AdWords can only be applied and interpreted when your accounts have been set up and managed by a Google AdWords Certified Partner, or Google AdWords Certified Individual.

Why is this?

Because without professional expertise, you can’t be 100% confident that the account is efficient, streamlined and telling you what you think its telling you.

A few examples:

  • There might be lots of demand for your service or you have lots of inappropriate keywords.
  • There might not be enough demand or you don’t have enough relevant keywords.
  • People might not be interested in your site, or maybe you just have bad adverts.
  • Maybe your site is not working, or maybe your traffic is not relevant.
  • Your click prices might be high because of competition or low quality keyword scores, meaning you need to improve relevancy of your AdWords and landing pages.

This is why investing in professional AdWords management pays more than just conversions – you can use valuable trusted feedback to improve your business, rather than mis-interpreting bad information because there are issues with the account.

You will only get this feedback from a dedicated manager like myself – the bigger, superficial agencies offering 5 Keywords etc (along with plenty of lies about the exposure of those keywords) won’t tell you anything about your account.

It Makes Sense

Pure and simple. So if you want to use AdWords not only to drive quality traffic but also to learn about the effectiveness of your website and business, get in touch.

Get in Touch