We’re only a small company – AdWords seems expensive

“We only employ 6 people. We’re a small company. We don’t really want to spend more than £300 a month on AdWords – we can’t afford to”.

Just a small company right? Sure – you want to ‘be seen’ on Google, but goodness, you don’t want to spend too much.

Hey – maybe the phone will even ring once in a while. If you’re lucky, of course.

Advertising should not be looked at as an expenditure, but as an investment. This is more so with AdWords – because you can track exactly what works, what doesn’t, how often and at what cost.

If an AdWords account works well, you should have a relatively consistent conversion rate, so you can predict how many sales/enquiries you are likely to incur and at what cost. And if its working well, then why not up the budget?

The only real limitations for a streamlined AdWords account are:

- The demand for your product or service
- The amount of business you can handle.

If the demand is limited – then upping the budget shouldn’t change anything, because there won’t be more searches to create more clicks. That is of course, unless you have a bad account that lets in all sorts of irrelevant searches.

If the amount of business you can handle is limited – then its time to think about expanding!

Either way – reluctance to spend on AdWords is usually due to a lack of understanding (or trust) in how the system works. But that’s not to sound cynical – its actually a very positive thing.

Because…

…it means you can out-think your competitors! Through having a chat about your website, account and business direction, I can let you know “where its at” in terms of your options. Maybe you could blow your competition out the water… or at least leave them all behind.

So get in touch!